Origin Gym, before and after
Drag the handle, or use the arrow keys, to compare.
Before. The template they inherited. Purple buttons, generic layout, no sense of either location.
After. The lit sign as the hero, a page for each town, and real Google reviews feeding onto the page every day.
Who they are
Origin Gym runs two 24/7 locations, one in Baton Rouge and one in Gonzales. Two towns, two buildings, and one website that has to sell both.
What they had
A template with purple buttons that could have belonged to any gym in the country. It said almost nothing about the rooms, and nothing at all about which town you were looking at.
What we built
We rebuilt it dark and photographic, with the lit sign carrying the hero. A brand wall. A page for each location, so somebody in Gonzales reads about Gonzales instead of finding it in a footer. And a live Google reviews feed that pulls fresh reviews onto the page every day, so the page keeps updating itself after we walk away.
It was built for a phone first and opened up from there, which is the order we build everything in.
What it does now
Somebody can see the place before they ever walk in. The reviews on the page are whatever Google has right now, not a handful we picked once and left there. And the gym owns the site, the code, and the domain outright.
What's in it
- Live Google reviews pulled onto the page every day
- A separate page for each of the two locations
- A brand wall and photography-led design, built mobile-first
